In the ever- competitive world of e-commerce, standing out
from the crowd is pivotal for brands and merchandisers. Imagine you're a client
searching for a new blender on Amazon.
You come across two product rosters — one with an
introductory description and another with vibrant images, interactive maps, and
a compelling videotape showcasing the blender’s important features and its
uses. Which one would catch your attention and inspire confidence in your
purchase?
The alternate one, is n’t it?
Amazon Premium A+ Content goes a step beyond your
introductory product description and gives a analogous decoration shopping
experience to your guests It allows brands to go beyond the ordinary, creating
visually stunning and engaging product runners that allure guests and drive
transformations.
In this companion, we will explore the sways and outs of
Amazon Premium A+ Content. Discover how Premium A+ can help you drive business,
increase transformations, boost deals, and gain precious perceptivity to help
you make informed opinions about using this advanced content operation tool.
What is Amazon Premium A+ content?
Premium A+ Content, also known as Amazon A Content, is a
best- in- class tool that goes beyond the introductory A Content point on
Amazon. It allows brands to showcase their products’ crucial features and benefits
in a visually charming and ultramodern structure with the use of discerned
content like videotape, interactive hotspot modules, etc.
In August 2022, Amazon made Premium A+ Content available on
Seller Central for free during a promotional period. preliminarily, it was only
accessible to brands using Vendor Central, and it came with a hefty price label
ranging from$ 250,000 to$ 500,000 per product. With Premium A+ Content, brands
can calculate less on textbook and rather visually communicate using images and
vids. The character limits for product descriptions are strict.
According to Amazon, enforcing Premium A+ Content can lead
to a 20% increase in deals. A significant aspect of Premium A+ is that it
maximizes the runner’s real estate, exercising the entire range of the screen
for a sophisticated and ultramodern appearance
Key features of Amazon Premium A+ content
It offers a range of Key features that allow brands to
produce witching and immersive product runners on Amazon. Some of the notable features
of Premium A+ Content includes:
Video
Premium A+ Content enables the addition of vids on product
runners, allowing brands to showcase their products in action, highlight key
features, and engage guests with dynamic visual content.
Full-width Imagery
With Premium A, brands can use the entire range of the
screen to display high- resolution, visually stunning images that snare guests’
attention and give an enhanced viewing experience.
Interactive Hover Hotspot Modules
This feature allows brands to add interactive elements to
their product images, enabling customers to hover over specific areas for
additional information, zoom in on product details, or reveal hidden features.
Enhanced Comparison Charts
Premium A+ Content offers upgraded comparison chart modules
that allow brands to present product specifications, features, and benefits in
a visually appealing and easy-to-understand format, helping customers make
informed purchasing decisions.
Carousel Modules
Amazon’s carousel modules provide a flexible and
space-efficient way to showcase multiple images, videos, or product variations within
a single module, allowing brands to convey more information and engage
customers without overwhelming the page.
Premium Q&A Module
The premium version of A+ Content includes an enhanced
Q&A module that offers additional functionalities, such as the ability to
feature frequently asked questions and provide detailed answers, further
assisting customers in their decision-making process.
Mobile and Voice-Friendly Design
Premium A+ Content ensures that the product pages are
optimized for mobile devices and voice-assisted searches, providing a seamless
and user-friendly experience across different platforms and devices.
These key features of Premium A+ Content empower brands to
create visually captivating, informative, and engaging product pages that can
help drive customer engagement, increase conversions, and boost sales on
Amazon.
Eligibility for Amazon’s Premium A+ content
To be eligible for A+ Content publication and sales in each
country, you must meet specific criteria. These criteria vary from country to
country. To determine your eligibility, please consider the following:
- Confirm
that you have already published A+ Brand Story for all the ASINs within
your catalog that you own. You can easily check this by accessing the A+
Content Manager and searching for any created and published projects.
Additionally, on the detail page, you should see A+ Brand Story under the
“From the Brand” section.
- Ensure
that within the past 12 months, you have had a minimum of 15 project
submissions of A+ content that were approved. To verify this, access the
A+ Content Manager and review the status and last modified date of your
submitted projects. This requirement ensures compliance with our
guidelines.
It is important to note that meeting these criteria may
differ across different countries where A+ Content is sold and published.
Therefore, eligibility in one country does not guarantee eligibility in
another.
Pros and cons of Amazon Premium A+ content
Let’s assess the advantages and disadvantages of Amazon
Premium A+ Content to help you determine if it’s a suitable choice for your
brand:
Pros of Amazon Premium A+ content:
Increased Traffic and Conversions
Premium A+ Content has the potential to drive more traffic
to your product pages, leading to higher conversion rates and a potential sales
boost of up to 20%.
Enhanced Visual Storytelling
With Premium A+, you can showcase your brand story in a
visually compelling manner, utilizing interactive features that keep shoppers
engaged and interested in your products.
Improved Credibility
Utilizing Premium A+ Content can help you establish
credibility with both new and existing customers, instilling confidence in your
brand and products.
Potential Search Ranking Improvement
Implementing Premium A+ Content may contribute to improving
your product’s search ranking on Amazon, increasing its visibility to potential
customers.
Cons of Amazon Premium A+ content:
Brand Story Publication
To leverage Premium A+, all ASINs in your catalog
must have a published Brand Story. This process can be time-consuming and
potentially expensive, particularly if you have a large product catalog.
Cost of High-Quality Visual Assets
To fully utilize the capabilities of Premium A+ Content, your
product pages should feature high-quality images and videos. This investment in
visual assets can be a significant cost consideration. Additionally,
well-written and engaging product descriptions, which may require the expertise
of a professional copywriter, are necessary.
Limited Promotional Period
The promotional period during which Premium A+ Content is
offered for free may not provide sufficient time to observe the long-term
effects on traffic and sales.
New modules that are available on Amazon A++ content
Premium A+ Content offers upgraded modules that enhance the
visual presentation of your brand and product information. These modules serve
as an improvement over existing A+ features and introduce exclusive elements
available only in the premium version, such as video image carousels and videos
with text.
In addition to the standard A+ modules like simple
comparison charts, single image & sidebar, and three images & text,
Premium A+ introduces several new modules to further enhance the content:
- Interactive
Hover Hotspot Modules
- Multiple
Video Modules
- Enhanced
Comparison Charts
- Larger
Images on the Detail Page
- Carousel
Modules
- Premium
Q&A Module
These expanded module options within Premium A+ Content
provide you with numerous opportunities to make your product pages stand out
and deliver a compelling shopping experience to potential customers. The
addition of carousel modules allows for the efficient utilization of space
while offering a wealth of information without overwhelming shoppers.
Basic A+ content VS. Premium A+ content
|
Feature |
Basic A+ content |
Premium A+ content |
|
Access |
Accessible by
invite on Vendor Central |
Available on
Seller Central during a promotional period |
|
Brand story
requirements |
No specific
requirement for Brand Story |
All ASINs must
have a published Brand Story |
|
Visual Elements |
Limited to basic
modules like comparison charts and images |
Video, full-width
imagery, carousel modules |
|
Interactive
Features |
N/A |
Interactive hover
hotspot modules, enhanced comparison charts |
|
Image Size |
Standard image
size |
Larger images on
the detail page |
|
Q&A module |
Standard Q&A
module |
Premium Q&A
module with added functionalities |
Amazon Premium A+ Content gives brands the opportunity to
leave a lasting impression on customers and ultimately drive business growth on
the Amazon platform. As online shopping continues to evolve, embracing the
visual storytelling capabilities of Premium A+ Content becomes increasingly
essential for brands to succeed and thrive in the digital marketplace.
